No matter if you are planning your first website or want to evaluate your existing one, the following questions will help you to summarise your plans and think about the way ahead.
Each of the questions should be analysed in terms of the result you want to achieve. To make it easier we have added proposed action steps to each question.
Remember that every website is designed to boost your brand and attract more customers.
1. Who am I really trying to reach?
To answer this question, please fill in the following sentence. It seems to be a very simple task for many customers but it can be very challenging.
"I want to help people who are struggling with to stop and start ___.
- Write how your business helps people, make it as detailed as possible.
- Then try to put this description in one simple, meaningful sentence.
- Make sure the sentence is clearly visible on your website.
2. Is it "me"?
A personal or company website should reflect who or what it is all about. It's like the right clothes, in which you feel most yourself. If you feel best in a leather jacket, showing off in a suit will certainly not reflect your true face. The same applies to websites. Consider if the website you are planning to launch will reflect what you actually want to communicate.
- Make a list of elements of the website that do not fit you or your company,
- Create an action plan to start customising your appearance and content,
- Deploy it as soon as possible.
3. Does the "About me" subpage only talk about me or about how I can help my client?
Concentrate on the latter - tell others how what you do can help them as your customers. Of course, people are interested in your vision and mission, but they subconsciously try to understand what it is like to work with you.
- Describe your business from the perspective of how your core values will help your customers,
- Compare what you wrote to what you have on the current "About us" page,
- Change the "About us" page.
4. Is the "Services" subpage comprehensive?
Your products must be described clearly, and the most essential and obvious part is the price at which users can buy them from you. If you offer services, make it clear what the customer can expect, at what time and under what conditions you can provide it.
- Prepare a description as explained above,
- Ask 5 people who don't know your product and service to review it and answer questions:
- how they understand your product or service,
- what prices they expect,
- in what time they would have received the product if they had ordered it at that moment.
- After receiving their feedback, make corrections to the description - remember that you live with your products and services - others need to understand them to decide if they can solve their problems and decide to buy them from you.
5. Am I talking about customer needs?
Often companies use complicated descriptions, interfere with jargon, want to show their expertise and competences. For customers it is obvious that they want to cooperate only with the best. However, the subconscious has to work here - if you complicate the description too much, you will give customers more work to make them decide to cooperate with you. Remember to clearly name the problems that your products or services address - for the customer they are much more important than even the most sophisticated words.
- Browse your blog entries, look at service descriptions or newsletter content,
- Consider whether you are clearly emphasizing the problems faced by your customers and the solutions they have at their fingertips thanks to your offer.
6. Do I adequately describe the solutions I provide?
Companies focus so much on placing call to action, e.g. "Buy now" buttons, that they forget about clear communication of what the customer is looking for, i.e. the solution. If you convince the customer that you have a product that will solve their problem, the customer will always find a way to contact you. Making it easier for the customer to start the purchase process by force is not good for anything. Customers may even have the impression that you are rushing them or trying to hide something.
- Browse your website, paying attention to where it is actually the right place to invite your customers to have a conversation,
- Remember that a client who has visited your website is looking for a solution to their problem - if they feel that you understand their problem and have the right competences and solutions, they will surely find a way to contact you.
At Animativ we believe that this is what power is in simplicity. Asking simple, seemingly obvious questions is the key to choosing the right direction of action. The key is to understand the needs of customers, but it is equally important to understand oneself.
Proper discussion based on these questions has been helping us to deliver websites that allow our clients to succeed for many years. It is a great satisfaction for us.
See the websites we have created and maintained